Category: Trends

Phillip Atchison Insights, Trends

New study reveals blogs have a powerful influence in the path to purchase

Does blogging help build brands? Apparently so. The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” Consumers said that blogs rank higher…
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Phillip Atchison Inspiration, Trends

Why you should take a closer look at (and through) Google Glass …

It’s a wearable computer with a head-mounted display (HMD) being developed by Google in the Project Glass research and development project that displays information in a smartphone-like hands-free format that can interact with the Internet…
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Phillip Atchison Insights, Trends

A Few Shopper Marketing Trends for 2013

At POPAI’s 2013 Marketsmart in January, Jason Dubroy of DDB Canada gave a very insightful presentation into ways shopper marketing evolved in 2012 and what retailers, manufacturers, and their brands can expect in 2013. As…
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Leslie Kraemer Insights, Trends

“In most of the retail universe, price is the most powerful motivator.”

Here’s a reprint of a very insightful short article that ran in the New Yorker last week about the plight of J.C. Penney and the challenges the current C.E.O. faces: In January of 2012, Ron…
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