Category: Trends

Phillip Atchison Inspiration, Trends

Why you should take a closer look at (and through) Google Glass …

It’s a wearable computer with a head-mounted display (HMD) being developed by Google in the Project Glass research and development project that displays information in a smartphone-like hands-free format that can interact with the Internet…
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Phillip Atchison Insights, Trends

A Few Shopper Marketing Trends for 2013

At POPAI’s 2013 Marketsmart in January, Jason Dubroy of DDB Canada gave a very insightful presentation into ways shopper marketing evolved in 2012 and what retailers, manufacturers, and their brands can expect in 2013. As…
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Leslie Kraemer Insights, Trends

“In most of the retail universe, price is the most powerful motivator.”

Here’s a reprint of a very insightful short article that ran in the New Yorker last week about the plight of J.C. Penney and the challenges the current C.E.O. faces: In January of 2012, Ron…
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Phillip Atchison Agency, Trends

Are you ready for the first EVER North Carolina Beer Month?

North Carolina Craft beer followers already pour into our state because of its reputation as the South’s premier beer destination, with more breweries than any state south of Pennsylvania (73 and counting). In April, there’s…
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