About

To help our clients capture attention, make connections, and drive sales, our Charlotte-based branding and marketing agency creates and promotes consumer-friendly brand experiences.

We work primarily with B2B brands looking to capture mindshare in today’s increasingly fractured marketplace. Our seasoned team of brand builders, strategic thinkers, designers, writers, and insight gatherers offers a flexible, transparent relationship with clients to collaboratively solve business challenges.

OUR SERVICES

Our History

We’ve been around for 19 years, and we’ve built our reputation on mastering complex industries and boiling them down to simple, targeted communications. We’re woman owned. We’re easy to work with. We’re flexible and responsive. And what you see is what you get.

SEE THE WORK

Our Clients

From global Fortune 500s to regional middle markets, our clients consistently tell us we excel at shepherding programs from concept to execution to analysis – all while collaborating with both external partners and internal teams.

SEE THE WORK

Our People

Everyone at our agency brings different skills, backgrounds, and passions to the table. And we think that’s a good thing. Great ideas and memorable campaigns don’t grow in silos. Fresh thinking thrives at the unpredictable seams between different disciplines and opposing opinions – those fertile zones where hot air meets cold water.

birdsong gregory began when Leslie decided to combine her two primary interests –psychology and design. Twenty gratifying years later, her agency has carved out a niche for itself using timeless humanistic principles to help clients connect with the person on the other end of the transaction.

Leslie Kraemer
Principal & Creative Director

After a lot of graduate school, Phillip realized he preferred building brands to writing academic dissertations. He’s worked at big national agencies and mid-sized regional ones, but prefers the fast-paced, idea-driven crucible of a branding boutique like birdsong gregory.

Phillip Atchison
Content Director

Kim began her career at Mullen in Winston Salem and has loved working in the dynamic, problem-solving agency world ever since, managing clients like Michelin, Lowe’s, and CSX. When she's not traveling to faraway locales, she seeks out new brunch opportunities.

Kim Davis
Account Manger

It was an AP Art class in high school that led Josh to NC State’s College of Design, and from there he developed a passion for graphic design and the human psychology behind it. Having worked on both the agency and the client side, Josh brings a broad skill set to the table including some mad animation chops. Outside of work, he enjoys rock climbing, good coffee, and streaming fine films.

Josh Malchuk
Senior Designer

From small-cap issuers to Fortune 500 companies, Roy has worked closely with publicly-traded companies for over two decades. He helps them connect with investors and other key stakeholders through meaningful, strategic creative solutions.

Roy Granato
Corporate Communications Director

Andrea’s design philosophy is that good design doesn't get in the way of the message; and great design honors it. After getting an MFA from SCAD, she’s built a distinguished career around helping clients solve daunting challenges. She also bakes a mean weekly sourdough loaf.

Andrea Nordstrom
Art Director

Vanessa was drawn to graphic design and its ability to bring organization to beauty. She has turned concepts into reality for clients like Lowe’s, Xylem, and Rite-Aid, and when she’s not creating she likes to paint, drink craft lagers, and hang out with her pet dingo Charlie.

Vanessa Nichols
Senior Designer

Bailey has loved working with line, color, shape, and type as long as she can remember, and that passion has led her to bg, where she gets under the hood of brands to bring their story to life. Outside of work (and speaking of hoods), Bailey and her husband like to roam, so they're converting a 1989 Ford Econoline into a sweet camper van.

Bailey Guthrey
Senior Designer

Ellery specializes in forward-thinking media strategy that is driven by analytics and blends traditional media with the rapidly evolving digital landscape. She welcomes the challenge of working across different budget ranges and industries for a mix of national, regional and local brands.

Ellery Wilkins
Media Strategist

Heather Atchison
Copywriter

As a Border Collie/Pit Bull Terrier mix, Blue brings a unique combination of tenacity and obsession to every aspect of our agency. From enthusiastically greeting the FedEx guy to keeping the floor clear of crumbs, he has a broad skill set that makes him irreplaceable. Outside of the office, he enjoys chasing anything that moves.

Blue
Office Manager

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715 North Church Street – Suite 101, Charlotte, NC 28202•704.332.2299•[email protected]