Category: Trends

Is Apple Too Popular To Be Cool?

If everybody is doing it, the hip legions of the avant-garde have usually long moved on. Right? At least that’s the conclusion reached by Buzz Marketing, a marketing research provider that specializes in keeping a…

In 2013, Content is King for Brands and Businesses

These days, nearly everyone knows how to click past or block banner ads and pop-ups. Meantime, consumers are spending more time online, especially on social-media sites. As a result, these two trends are dramatically changing…

Social Media for B2B Marketing

Even though our Charlotte ad agency specializes in shopper marketing, we still have a lot of clients who need strong, impactful B2B campaigns. And if that sounds like an odd combination (shopper marketing + B2B),…