While fun creative social media campaigns in the B2C space always seem to get a lot of attention (and win a lot of awards), it turns out that a large number of B2B companies are…
In 2012 we saw social media and ecommerce evolve together in many unique ways, and at birdsong gregory, our shopper marketing agency expects that to increase in 2013. Consider how a site like Fancy lets…
If everybody is doing it, the hip legions of the avant-garde have usually long moved on. Right? At least that’s the conclusion reached by Buzz Marketing, a marketing research provider that specializes in keeping a…
These days, nearly everyone knows how to click past or block banner ads and pop-ups. Meantime, consumers are spending more time online, especially on social-media sites. As a result, these two trends are dramatically changing…
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