Author: Leslie Kraemer

Leslie Kraemer Agency, ALL, Insights, Inspiration

From Red Hot Irons to Subtle Line Forms

Check out the power of branding in the new 2022 Annual Logo Trend Report. Remember those old Westerns where cowboys pulled a hot iron from the fire and branded cattle? While livestock branding today involves…
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Leslie Kraemer Agency, Insights, Inspiration

bg for the Win!

Cheers to bg for going 4 for 4 in this year’s ARC Awards, winning a gold, two silvers, and one honors in the world’s premier annual report competition. Congrats to our talented corp com team and…
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Leslie Kraemer Agency

Hello Freelance People!

We’re always looking for talented creatives to add to our contract team. This includes art directors, designers, copywriters, and developers. If you are interested please submit your resume and work samples to hello@birdsonggregory.com. And thanks!
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Charlotte marketing agency
Leslie Kraemer Insights, Inspiration

Major Paint Retailer Fires Employee For Understanding the Value of Earned Media.

Painting is never fun. First you obsess over the colors because once the walls are dry, you can’t click to change. If you DIY it, the first few brush strokes feel cathartic, but then it inevitably…
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