Services

Marketing and branding challenges come in all shapes and sizes, but when we apply our insights-based process, we deliver a consistently successful outcome.

Research

If you don’t ask the right questions, you’ll never find new opportunities. Our incisive discovery process gets inside the heads and hearts of your target audience to build a solid evidence-based strategic foundation.
Qualitative Research
Quantitative Research
Secondary Research
Marketplace Audits

Competitor Audits
Brand Equity Studies
Concept Testing

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Branding

You won’t find it on a balance sheet, but a strong brand is one of your most valuable assets. Why? Because when it’s differentiated, relevant, and authentic, your brand helps you build trust, meet needs, and develop relationships with the right people.

Brand Strategy
Brand Positioning
Brand Architecture
Visual Identity
Verbal Identity

Naming
Packaging
Guidelines
Launch Plans
Campaigns

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Marketing

If branding defines who you are, then think of marketing as how you get out and meet people. It’s a tactical process guided by business goals, market segmentation, target audiences, media planning, and content needs.

Integrated Marketing Plans
Media Strategy
Media Buying
Marketing Campaigns
Content Marketing

Automated Marketing
Digital Design & Development
Social Media
Reporting and Analytics

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715 North Church Street – Suite 101, Charlotte, NC 28202•704.332.2299•hello@birdsonggregory.com