Category: Trends

Leslie Kraemer Insights, Trends

Intelligent Packaging: the new technology around which CPGs are swarming

Whether you call it “active packaging,” “smart packaging,” “e-packaging,” or “intelligent packaging,” the aisles of your favorite retailer will never be the same. Imagine walking through a store aisle while various packages flash, display moving…
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Phillip Atchison Trends

Bain Capital in talks to buy Harris Teeter and rename it “Mitt’s Middle Class Market?”

Really? That is one (highly) speculative outcome, according to local news stations and the Wall Street Journal. Apparently two more private-equity firms have surfaced as possible suitors for Harris Teeter Supermarkets Inc (NYSE:HTSI). Cerberus Capital Management LP…
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Phillip Atchison Trends

Time to Change Your Baby’s Diaper? The Huggies TweetPee Will Let You Know

Detailed on an official page created by Ogilvy Brazil, the Huggies TweetPee is a small, connected device that attaches to the front of a baby’s diaper and alerts a parent when the baby wets the…
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Leslie Kraemer Agency, Inspiration, Trends

Say Hello to Sugru – the (Super Glue, Flubber, Duct Tape?) of the Future

Got a gadget that needs fixed, a handle that's rubbing you the wrong way, or just an urge to play with the adult equivalent of Play-doh? Get yourself some Sugru ($10-$20). Sugru is derived from…
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