Category: Trends

Phillip Atchison Trends

Bain Capital in talks to buy Harris Teeter and rename it “Mitt’s Middle Class Market?”

Really? That is one (highly) speculative outcome, according to local news stations and the Wall Street Journal. Apparently two more private-equity firms have surfaced as possible suitors for Harris Teeter Supermarkets Inc (NYSE:HTSI). Cerberus Capital Management LP…
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Phillip Atchison Trends

Time to Change Your Baby’s Diaper? The Huggies TweetPee Will Let You Know

Detailed on an official page created by Ogilvy Brazil, the Huggies TweetPee is a small, connected device that attaches to the front of a baby’s diaper and alerts a parent when the baby wets the…
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Leslie Kraemer Agency, Inspiration, Trends

Say Hello to Sugru – the (Super Glue, Flubber, Duct Tape?) of the Future

Got a gadget that needs fixed, a handle that's rubbing you the wrong way, or just an urge to play with the adult equivalent of Play-doh? Get yourself some Sugru ($10-$20). Sugru is derived from…
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Phillip Atchison Insights, Trends

New study reveals blogs have a powerful influence in the path to purchase

Does blogging help build brands? Apparently so. The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” Consumers said that blogs rank higher…
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