Category: Trends

Greek Yogurt Goes Great With Anything. Especially Gin.

You know Greek yogurt is having its moment when an artisan in Brooklyn is making it from an old family recipe, big city mixologists are using it in a cocktail, and famous chefs are pairing…

Are You Tapping the Power of the Mobile Shopper?

Laptops have become tablets, and tablets are shrinking to become our phones. And with the surging popularity of digital devices like the Kindle Fire, Samsung’s Note, and the ever smaller iPad Mini, the shopper’s little…

Check Out The New Doritos Global Packaging Design

When consumers can connect instantly across international borders on social media, does it make sense, from a shopper marketing standpoint, for brands to keep separate identities in different countries? Doritos doesn’t think so, which is…

The Charlotte Food Truck Scene – A Great Example of Scarcity Marketing

Whether at the Friday night Plaza Midwood foodtruck scene, the Southend food truck rally, or Uptown during lunch time, our Charlotte advertising agency loves to sample the cuisine from these roving restaurants. And although the…