Category: Inspiration

Charlotte branding agency

Want to know what your customers think about you? Then ask them.

  For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching…

A Windy City Covered in Green

As a newbie to the trade show world, I was thoroughly impressed with my first experience at ProMat 2019, one of North America’s largest expos for manufacturing and supply chain professionals. From the moment I…

ADDYs in the House!

We had a great time at the Charlotte AAAwards (formerly known as – and still called by everyone who attends – the ADDYs). Our crew enjoyed mingling with Charlotte’s creative class on top of a…

Dunkin’ Drops ‘Donuts’

It’s official – Dunkin’ dropped the ‘Donuts’ from their name and simplified their look for a fresh, playful representation of the brand. The new branding will be reflected in advertising, on packaging, in stores and…