Category: Trends

The Post-Pandemic Marketing Landscape

This spring the ground shifted underneath our agency, our clients, and the world we live in. Collectively, we’re all Zooming more, going out less, and, if you have school-age children, taking on a new role…
charlotte branding agency

Blockchain for Marketers

Blockchain. Blockchain. Blockchain. If there’s a buzzier buzz word currently sailing across the corporate universe right now, I don’t know what it would be (Internet of Things?). Here at our Charlotte branding agency, one of…

Dunkin’ Drops ‘Donuts’

It’s official – Dunkin’ dropped the ‘Donuts’ from their name and simplified their look for a fresh, playful representation of the brand. The new branding will be reflected in advertising, on packaging, in stores and…

5 Steps To A Successful Channel Partnership

If you’re looking to capture a greater share of today’s increasingly competitive global marketplace, channel partnerships present a highly profitable opportunity for your company. By leveraging a sales force other than your own, you can develop…