Category: Trends

Leslie Kraemer Insights, Trends

The top 5 logo redesigns in the last year

There are many reasons why a multinational company or brand would redesign its logo. Some are compulsory, such as when there’s a corporate merger or when a company expands its business activities. In such cases,…
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Leslie Kraemer Inspiration, Trends

Up In Arms (and Knuckles) about a Trademark

Having lived in Manhattan for six years, I ‘heart’ NY. I really do, plus I shamelessly own the t-shirt. You all know which one I’m talking about. The iconic white tshirt designed by Milton Glaser and…
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Leslie Kraemer Inspiration, Trends

The Paintings of 17th Century Dutch Masters – Now Available On Toilet Paper?

From the Smithsonian to the Metropolitan Museum of Art, more museums are now making their collections available online, but the recently renovated Rijksmuseum over in sunny (not) Amsterdam has shifted the paradigm a bit by…
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Leslie Kraemer Insights, Trends

Intelligent Packaging: the new technology around which CPGs are swarming

Whether you call it “active packaging,” “smart packaging,” “e-packaging,” or “intelligent packaging,” the aisles of your favorite retailer will never be the same. Imagine walking through a store aisle while various packages flash, display moving…
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