A branding and marketing agency

Humanizing business
brands since 2001.

We call it B2P.

Whether you call them key accounts, industry verticals, or target segments, your brand needs to resonate with the PEOPLE inside a business – the individuals who make decisions, in part, based on how your brand makes them feel … and how your marketing makes their job easier.

We start with in-depth

We differentiate through

We build awareness with

SteelPoint

How do you demonstrate engineered excellence? Flames of course.

Lowe’s

A smart and sassy private-label brand
built to compete with national brands.

GBI Tile + Stone

Repositioning a building materials brand
for greater market share.

Resolute Tissue

What makes this tissue different? The company and brand behind it. 

Xylem Rental Solutions

The people give the power to the brand. 

Our expertise.

We specialize in understanding and distilling highly technical products and services into memorable experiences that customers connect with.

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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299hello@birdsonggregory.com