A branding and marketing agency

Humanizing business
brands since 2001.

We call it B2P.

Whether you call them key accounts, industry verticals, or target segments, your brand needs to resonate with the PEOPLE inside a business – the individuals who make decisions, in part, based on how your brand makes them feel … and how your marketing makes their job easier.

We start with in-depth

We differentiate through

We build awareness with


Building a more extensible brand platform to support an evolving technology company.


A smart and sassy private-label brand
built to compete with national brands.

GBI Tile + Stone

Repositioning a building materials brand
for greater market share.

Noggin & Wink

Everything a start-up needed to sell into big box retail.

Xylem Rental Solutions

Reimagining an industrial service brand
to empower internal teams to sell more.

Our expertise.

We specialize in understanding and distilling highly technical products and services into memorable experiences that customers connect with.

What's your problem?


715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299hello@birdsonggregory.com