Category: Insights

bg for the Win!

Cheers to bg for going 4 for 4 in this year’s ARC Awards, winning a gold, two silvers, and one honors in the world’s premier annual report competition. Congrats to our talented corp com team and…

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…

Welcome to the 2020 (and Beyond) Virtual Holiday Shopping Experience

Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…
Charlotte marketing agency

Major Paint Retailer Fires Employee For Understanding the Value of Earned Media.

Painting is never fun. First you obsess over the colors because once the walls are dry, you can’t click to change. If you DIY it, the first few brush strokes feel cathartic, but then it inevitably…