Author: Phillip Atchison

Phillip Atchison Agency, ALL 0

Content Worth Paying Attention To

Pictured above: Phillip Atchison, bg Content Director and skilled extractor of great ideas; Charity Stevens, Xylem Marketing Manager and keeper of serious industry knowledge. Every company has people who know things its customers would find…
Continue Reading
Phillip Atchison Agency, Trends

Welcome to the Mill District

As Charlotte’s population grew by 20% over the last decade, the dynamic of its neighborhoods has drastically changed. The older in-town neighborhoods have become a lot more expensive and desirable. Industrial areas have become more…
Continue Reading
Phillip Atchison Agency, Insights, Inspiration

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…
Continue Reading
Phillip Atchison Insights, Inspiration

Welcome to the 2020 (and Beyond) Virtual Holiday Shopping Experience

Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…
Continue Reading

Recent Posts

thumb
Content Worth Paying Attention To
August 31, 2026
thumb
Our Approach to Sustainability
August 4, 2026
thumb
Paper Matters: Making Captivating Content Work Harder
August 1, 2026