Author: Phillip Atchison

Phillip Atchison Agency, Trends

Welcome to the Mill District

As Charlotte’s population grew by 20% over the last decade, the dynamic of its neighborhoods has drastically changed. The older in-town neighborhoods have become a lot more expensive and desirable. Industrial areas have become more…
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Phillip Atchison Agency, Insights, Inspiration

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…
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Phillip Atchison Insights, Inspiration

Welcome to the 2020 (and Beyond) Virtual Holiday Shopping Experience

Oh, the holidays. I’m going to miss their non-digital commercial pageantry this year, especially the eye-popping displays of high-end retail in a big town like Manhattan, where I will not be spending our annual pre-Christmas…
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Phillip Atchison Agency, Insights

How to Build a Brand for the New World

As fall approaches, the national mood and the global pandemic don’t seem to be improving anytime soon. The big questions we were collectively trying to answer back in the spring still don’t have answers. How…
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