Category: Trends

Phillip Atchison Insights, Trends

The Charlotte Food Truck Scene – A Great Example of Scarcity Marketing

Whether at the Friday night Plaza Midwood foodtruck scene, the Southend food truck rally, or Uptown during lunch time, our Charlotte advertising agency loves to sample the cuisine from these roving restaurants. And although the…
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Leslie Kraemer Insights, Trends

Using Über-Thin Models May Be Hurting Your Brand

  Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…
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Leslie Kraemer Agency, Inspiration, Trends

A Beautiful Daily Design Exercise

As the creative director of our Charlotte-based shopper marketing agency, I’m always looking for online sources of inspiration, and here’s a good one. Tilman Zitzmann is graphic designer in Germany who took a year off…
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Leslie Kraemer Insights, Trends

Top 5 Packaging Trends for 2013

2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…
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