Category: Trends

Leslie Kraemer Insights, Trends

Using Über-Thin Models May Be Hurting Your Brand

  Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…
Continue Reading
Leslie Kraemer Agency, Inspiration, Trends

A Beautiful Daily Design Exercise

As the creative director of our Charlotte-based shopper marketing agency, I’m always looking for online sources of inspiration, and here’s a good one. Tilman Zitzmann is graphic designer in Germany who took a year off…
Continue Reading
Leslie Kraemer Insights, Trends

Top 5 Packaging Trends for 2013

2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…
Continue Reading
Leslie Kraemer Insights, Trends

What’s the Purpose of “Purpose Marketing?”

The purpose of “purpose marketing?” In a nutshell: to make you feel good about buying a company’s services or products. Purpose marketing (also known as “pro-social marketing,” “advertising for good,” and “conscious capitalism,”) woos consumers…
Continue Reading

What's your problem?

Tell us about it

Newsletter

715 North Church Street – Suite 101, Charlotte, NC 28202•704.332.2299•[email protected]