Category: Agency

Welcome to the Mill District

As Charlotte’s population grew by 20% over the last decade, the dynamic of its neighborhoods has drastically changed. The older in-town neighborhoods have become a lot more expensive and desirable. Industrial areas have become more…

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…

A New (Environmentally) Friendly Office Addition

As a part of our new bg brand refresh, we wanted to enhance the experience of our space as well, so we reached out to Carolina Urban Lumber to create a custom conference table. It was…

Increasing Our Brand Experience with a Custom Scent

A brand identity can be a lot more than just a logo and a color palette, which is why, when thinking through our new brand, we wanted to tap into more than just the visual.…