Category: Trends

A new model for mission based shopping trips and grocery retailers

In recent years, we’ve seen grocery stores do many interesting things to attract customers. We’ve seen them tinker with new formats, emphasize their fresh department and create enticing loyalty programs, such as those tied to gas fill-ups.…

A map of the most famous brand from every state

Bank of America is North Carolina. Denny’s is South Carolina. AOL is Virginia. Apple is California. Here’s a map of the U.S. by each state’s most famous company by where the company was founded. Choosing…

Ever tried a beer brewed with oysters? We did, and it was delicious.

Our Charlotte ad agency was in Asheville recently working with a new healthcare client, and after a long (but productive) discovery/strategy session, we stopped by the city’s newest brew pub to sample the goods. It’s…

Turns out money CAN buy happiness (but only if we spend it the right way).

In their new book Happy Money: the Science of Smarter Spending, behavioral economists Elizabeth Dunn and Michael Norton draw on years of quant/qual research to explain how we can transform cash into contentment – but only if…