Category: Insights

Leslie Kraemer Insights, Trends

Intelligent Packaging: the new technology around which CPGs are swarming

Whether you call it “active packaging,” “smart packaging,” “e-packaging,” or “intelligent packaging,” the aisles of your favorite retailer will never be the same. Imagine walking through a store aisle while various packages flash, display moving…
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Phillip Atchison Insights, Trends

New study reveals blogs have a powerful influence in the path to purchase

Does blogging help build brands? Apparently so. The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” Consumers said that blogs rank higher…
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Phillip Atchison Agency, Insights, Inspiration

Our 10 Favorite Ad Agency Excuses

Top 10 Ad Agency Excuses Our server has been acting up. We weren’t sure if you meant COB, EOB, EOD, EOW, or ASAP. Our Traffic Manager is still on her honeymoon. Oh…you meant 5pm YOUR…
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Phillip Atchison Insights

Careful – big brands are watching (and our shopper marketing agency thinks that’s a good thing).

Major consumer brands have been using various neuromarketing techniques for years, but most have been reluctant to talk about that activity. The idea of measuring a consumer’s subconscious preferences has always felt a bit Orwellian,…
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