If you haven't perused this presentation put together MARS London, the UK-based shopper marketing agency, then we urge you to check it out. This deck does a great job of cutting through the jumble of ideas…
There are many reasons why a multinational company or brand would redesign its logo. Some are compulsory, such as when there’s a corporate merger or when a company expands its business activities. In such cases,…
Whether you call it “active packaging,” “smart packaging,” “e-packaging,” or “intelligent packaging,” the aisles of your favorite retailer will never be the same. Imagine walking through a store aisle while various packages flash, display moving…
Does blogging help build brands? Apparently so. The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” Consumers said that blogs rank higher…
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