Category: Insights

Leslie Kraemer Insights, Trends

Are You Tapping the Power of the Mobile Shopper?

Laptops have become tablets, and tablets are shrinking to become our phones. And with the surging popularity of digital devices like the Kindle Fire, Samsung’s Note, and the ever smaller iPad Mini, the shopper’s little…
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Leslie Kraemer Insights, Trends

Check Out The New Doritos Global Packaging Design

When consumers can connect instantly across international borders on social media, does it make sense, from a shopper marketing standpoint, for brands to keep separate identities in different countries? Doritos doesn’t think so, which is…
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Phillip Atchison Insights, Trends

The Charlotte Food Truck Scene – A Great Example of Scarcity Marketing

Whether at the Friday night Plaza Midwood foodtruck scene, the Southend food truck rally, or Uptown during lunch time, our Charlotte advertising agency loves to sample the cuisine from these roving restaurants. And although the…
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Phillip Atchison Insights

5 Color Strategies For Brands and Retailers

1. Tell a story with color. Rather than simply selecting colors you like, it can be more effective to start with a theme and choose colors that represent that concept. For example, you could capture…
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