Top 10 Ad Agency Excuses Our server has been acting up. We weren’t sure if you meant COB, EOB, EOD, EOW, or ASAP. Our Traffic Manager is still on her honeymoon. Oh…you meant 5pm YOUR…
Major consumer brands have been using various neuromarketing techniques for years, but most have been reluctant to talk about that activity. The idea of measuring a consumer’s subconscious preferences has always felt a bit Orwellian,…
You don’t have to be a boutique shopper marketing agency like birdsong gregory to understand the marketing power of well-designed packaging. Not only does packaging have a longer shelf life (pun intended) than an advertising…
I don’t buy 10 cartons of Yoplait because I can’t (won’t) eat 10 cartons of yogurt before they go bad. I’m lucky if I can eat my way to the bottom of one carton. So…
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