Category: Insights

Leslie Kraemer Agency, Insights

Any Charlotte Ad Agencies Headed to the 2013 HOW Design Conference?

You don’t have to be a boutique shopper marketing agency like birdsong gregory to understand the marketing power of well-designed packaging. Not only does packaging have a longer shelf life (pun intended) than an advertising…
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Phillip Atchison Insights

The Power of Multiples and Shopper Marketing

I don’t buy 10 cartons of Yoplait because I can’t (won’t) eat 10 cartons of yogurt before they go bad. I’m lucky if I can eat my way to the bottom of one carton. So…
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Phillip Atchison Insights, Trends

A Few Shopper Marketing Trends for 2013

At POPAI’s 2013 Marketsmart in January, Jason Dubroy of DDB Canada gave a very insightful presentation into ways shopper marketing evolved in 2012 and what retailers, manufacturers, and their brands can expect in 2013. As…
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Leslie Kraemer Insights, Trends

“In most of the retail universe, price is the most powerful motivator.”

Here’s a reprint of a very insightful short article that ran in the New Yorker last week about the plight of J.C. Penney and the challenges the current C.E.O. faces: In January of 2012, Ron…
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