Category: Insights

Phillip Atchison Insights

The Power of Multiples and Shopper Marketing

I don’t buy 10 cartons of Yoplait because I can’t (won’t) eat 10 cartons of yogurt before they go bad. I’m lucky if I can eat my way to the bottom of one carton. So…
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Phillip Atchison Insights, Trends

A Few Shopper Marketing Trends for 2013

At POPAI’s 2013 Marketsmart in January, Jason Dubroy of DDB Canada gave a very insightful presentation into ways shopper marketing evolved in 2012 and what retailers, manufacturers, and their brands can expect in 2013. As…
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Leslie Kraemer Insights, Trends

“In most of the retail universe, price is the most powerful motivator.”

Here’s a reprint of a very insightful short article that ran in the New Yorker last week about the plight of J.C. Penney and the challenges the current C.E.O. faces: In January of 2012, Ron…
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Leslie Kraemer Insights, Trends

Are You Tapping the Power of the Mobile Shopper?

Laptops have become tablets, and tablets are shrinking to become our phones. And with the surging popularity of digital devices like the Kindle Fire, Samsung’s Note, and the ever smaller iPad Mini, the shopper’s little…
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