2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…
The purpose of “purpose marketing?” In a nutshell: to make you feel good about buying a company’s services or products. Purpose marketing (also known as “pro-social marketing,” “advertising for good,” and “conscious capitalism,”) woos consumers…
Americans will profess their love this Valentine's Day by digging deeper into their wallets than ever before, new research shows. The National Retail Federation (NRF) reports that total spending this Valentine's Day is expected to…
There’s no denying a shopper’s path to purchase is considerably different today than it was a decade ago. With the advent of smartphones, shopping apps, mobile coupons, and a plethora of other innovations, how can…
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