Category: Insights

Be careful this summer as giant wieners take to the roads

Remember the Wienermobile? Those phallic vehicles used by Oscar Mayer to promote and advertise their industrial produced, artificially flavored/colored meat scrap products (otherwise known as “hotdogs”). The first version was created in 1936 by Oscar…

Check out this map of the most famous BEER/BOOZE brand from every state

Earlier this week, Leslie, the Fearless Leader of our Charlotte marketing agency,  posted a map of the country’s best known brands by state. Well, in honor of Fourth of July (and its traditional consumption of…

Small regional grocery store chain has big aspirations for a mobile shopping app

If you spend time working in the retail grocery industry or listening to digital strategists at shopper marketing agencies, you’ll hear a lot about the penetration of mobile devices and the transformative power of mobile…

Turns out money CAN buy happiness (but only if we spend it the right way).

In their new book Happy Money: the Science of Smarter Spending, behavioral economists Elizabeth Dunn and Michael Norton draw on years of quant/qual research to explain how we can transform cash into contentment – but only if…