Category: Insights

Leslie Kraemer Insights

Small regional grocery store chain has big aspirations for a mobile shopping app

If you spend time working in the retail grocery industry or listening to digital strategists at shopper marketing agencies, you’ll hear a lot about the penetration of mobile devices and the transformative power of mobile…
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Leslie Kraemer Insights, Trends

Turns out money CAN buy happiness (but only if we spend it the right way).

In their new book Happy Money: the Science of Smarter Spending, behavioral economists Elizabeth Dunn and Michael Norton draw on years of quant/qual research to explain how we can transform cash into contentment – but only if…
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Phillip Atchison Insights, Trends

13 Shopper Marketing Trends for 2013

If you haven't perused this presentation put together MARS London, the UK-based shopper marketing agency, then we urge you to check it out. This deck does a great job of cutting through the jumble of ideas…
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Leslie Kraemer Insights, Trends

The top 5 logo redesigns in the last year

There are many reasons why a multinational company or brand would redesign its logo. Some are compulsory, such as when there’s a corporate merger or when a company expands its business activities. In such cases,…
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