Category: Insights

8 reasons why retailers who sell to the middle class should be VERY worried

In the wake of the worst recession in 50 years, there’s little doubt that the American middle class (the 40% of households with annual incomes between $50,000 and $140,000 a year) is in distress. Even…

How the big names behind Super Bowl ad spending have changed over time

Super Bowl ads have now become a media event unto themselves, with ads to tease the ads, monthlong rollouts, relentless media coverage, and, here at our Charlotte marketing agency, an informal office pool on which ads…

Why are honest brand slogans so hard to find?

You don’t have to work at a Charlotte marketing agency to understand the glib prevalence of advertising slogans. From the sides of buses to the bottom of urinals, today’s consumer encounters hundreds of short, pithy…

Let’s face it … the Super Bowl is really about FOOD, not football

If you've ever been to a Super Bowl party, you understand how a big piece of the big appeal of the Big Game comes from the action on the table as much as the action…