Category: Insights

Leslie Kraemer Insights

How the big names behind Super Bowl ad spending have changed over time

Super Bowl ads have now become a media event unto themselves, with ads to tease the ads, monthlong rollouts, relentless media coverage, and, here at our Charlotte marketing agency, an informal office pool on which ads…
Continue Reading
Phillip Atchison Insights, Trends

Why are honest brand slogans so hard to find?

You don’t have to work at a Charlotte marketing agency to understand the glib prevalence of advertising slogans. From the sides of buses to the bottom of urinals, today’s consumer encounters hundreds of short, pithy…
Continue Reading
Leslie Kraemer Insights, Trends

Let’s face it … the Super Bowl is really about FOOD, not football

If you've ever been to a Super Bowl party, you understand how a big piece of the big appeal of the Big Game comes from the action on the table as much as the action…
Continue Reading
Leslie Kraemer Insights, Trends

Top Ten Retail Trends that Will Change the Way We Shop in 2014

As the U.S. economy continues to improve, it appears that a stronger job market and increased home values finally have consumers spending again. But make no mistake, today’s shopper is not the same over-spending drunken…
Continue Reading

Recent Posts

thumb
Our Approach to Sustainability
August 4, 2026
thumb
Celebrating the Wins
January 14, 2026
thumb
Wishing you peace and joy this holiday season!
December 23, 2025