Category: Insights

Phillip Atchison Insights, Trends

Get used to it – frugal deal-seeking shoppers are here to stay

In their second UK shopper study, “Let’s Make a Deal,” Parago, one of the world’s largest providers of manufacturer and retailer promotional marketing programs, revealed that regardless of income, shoppers now seek out the very…
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Phillip Atchison Insights

Why consumers no longer care about brands – and what you can do about it

As a follow up to what Leslie, the creative director of our Charlotte ad agency, posted this morning, here’s an approach we use to help our clients remain relevant in the lives (and minds) of…
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Leslie Kraemer Insights

Why consumers no longer care about brands

You don’t have to work at a Charlotte marketing agency to understand the power of a strong consumer brand, right? We’ve all learned in Marketing 101 how effective branding elevates a product or organization from…
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Leslie Kraemer Insights, Trends

As shoppers become more mobile savvy, retailers face new realities.

According to a study recently released by Catalina (the POS couponing and loyalty behemoth), mobile savvy shoppers covet, in the following order: coupons/deals real-time coupons reminders of what’s on their shopping list from their mobile shopping…
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