Category: Insights

Leslie Kraemer Insights

Why consumers no longer care about brands

You don’t have to work at a Charlotte marketing agency to understand the power of a strong consumer brand, right? We’ve all learned in Marketing 101 how effective branding elevates a product or organization from…
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Leslie Kraemer Insights, Trends

As shoppers become more mobile savvy, retailers face new realities.

According to a study recently released by Catalina (the POS couponing and loyalty behemoth), mobile savvy shoppers covet, in the following order: coupons/deals real-time coupons reminders of what’s on their shopping list from their mobile shopping…
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Phillip Atchison Insights, Trends

POPAI Shopper Marketing Trends: 2013 vs. 2014

Back in 2013, our Charlotte marketing agency was intrigued to see whether the ten retail and shopper marketing trends that POPAI (Point of Purchase Advertising International) put out would come to fruition. In a nice gesture of…
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Phillip Atchison Insights, Trends

8 reasons why retailers who sell to the middle class should be VERY worried

In the wake of the worst recession in 50 years, there’s little doubt that the American middle class (the 40% of households with annual incomes between $50,000 and $140,000 a year) is in distress. Even…
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