Category: Insights

Why consumers no longer care about brands – and what you can do about it

As a follow up to what Leslie, the creative director of our Charlotte ad agency, posted this morning, here’s an approach we use to help our clients remain relevant in the lives (and minds) of…

Why consumers no longer care about brands

You don’t have to work at a Charlotte marketing agency to understand the power of a strong consumer brand, right? We’ve all learned in Marketing 101 how effective branding elevates a product or organization from…

As shoppers become more mobile savvy, retailers face new realities.

According to a study recently released by Catalina (the POS couponing and loyalty behemoth), mobile savvy shoppers covet, in the following order: coupons/deals real-time coupons reminders of what’s on their shopping list from their mobile shopping…

POPAI Shopper Marketing Trends: 2013 vs. 2014

Back in 2013, our Charlotte marketing agency was intrigued to see whether the ten retail and shopper marketing trends that POPAI (Point of Purchase Advertising International) put out would come to fruition. In a nice gesture of…