Category: Insights

Phillip Atchison Insights, Trends

10 things we learned at EuroShop 2014, the world’s biggest retail trade fair

This year at Düsseldorf’s EuroShop, the massive (triennial? — next one is in 2017) Global Retail Trade Fair, there were over 2.200 exhibitors from 57 countries spread across 16 halls. To give this year’s event a…
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Leslie Kraemer Agency, Insights

Charlotte ad agencies, capitalized billings, and confusion.

Our Charlotte marketing agency regularly submits our annual billings to the Charlotte Business Journal for inclusion in their annual Book of Lists under the “Largest 25 Charlotte Advertising Agencies” category. Even though birdsong gregory is a smaller, more…
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Leslie Kraemer Insights, Trends

A smart way to make visual merchandising more shopable

At our charlotte marketing agency, we do a lot of visual merchandising for national retailers like Lowe's, Walmart, and Rite Aid – either directly for the retailer at the corporate level or for a consumer brand on behalf of…
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Leslie Kraemer Insights, Trends

If you had any doubt that America’s middle class is losing clout at the cash register …

If you're building a brand for consumers, your job will get harder next year. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than 350 brands, brand loyalty is declining. No surprise there, right. Our…
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Recent Posts

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Content Worth Paying Attention To
September 21, 2026
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Three ARC Awards for birdsong gregory
September 20, 2026
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We Made the List! Again!
September 14, 2026