Category: Insights

Leslie Kraemer Agency, Insights

Charlotte ad agencies, capitalized billings, and confusion.

Our Charlotte marketing agency regularly submits our annual billings to the Charlotte Business Journal for inclusion in their annual Book of Lists under the “Largest 25 Charlotte Advertising Agencies” category. Even though birdsong gregory is a smaller, more…
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Leslie Kraemer Insights, Trends

A smart way to make visual merchandising more shopable

At our charlotte marketing agency, we do a lot of visual merchandising for national retailers like Lowe's, Walmart, and Rite Aid – either directly for the retailer at the corporate level or for a consumer brand on behalf of…
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Leslie Kraemer Insights, Trends

If you had any doubt that America’s middle class is losing clout at the cash register …

If you're building a brand for consumers, your job will get harder next year. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than 350 brands, brand loyalty is declining. No surprise there, right. Our…
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Phillip Atchison Insights, Trends

Get used to it – frugal deal-seeking shoppers are here to stay

In their second UK shopper study, “Let’s Make a Deal,” Parago, one of the world’s largest providers of manufacturer and retailer promotional marketing programs, revealed that regardless of income, shoppers now seek out the very…
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