Category: Insights

Leslie Kraemer Insights, Trends

A smart way to make visual merchandising more shopable

At our charlotte marketing agency, we do a lot of visual merchandising for national retailers like Lowe's, Walmart, and Rite Aid – either directly for the retailer at the corporate level or for a consumer brand on behalf of…
Continue Reading
Leslie Kraemer Insights, Trends

If you had any doubt that America’s middle class is losing clout at the cash register …

If you're building a brand for consumers, your job will get harder next year. According to a recent Deloitte survey of 4,047 respondents encompassing 28 product categories and more than 350 brands, brand loyalty is declining. No surprise there, right. Our…
Continue Reading
Phillip Atchison Insights, Trends

Get used to it – frugal deal-seeking shoppers are here to stay

In their second UK shopper study, “Let’s Make a Deal,” Parago, one of the world’s largest providers of manufacturer and retailer promotional marketing programs, revealed that regardless of income, shoppers now seek out the very…
Continue Reading
Phillip Atchison Insights

Why consumers no longer care about brands – and what you can do about it

As a follow up to what Leslie, the creative director of our Charlotte ad agency, posted this morning, here’s an approach we use to help our clients remain relevant in the lives (and minds) of…
Continue Reading

Recent Posts

thumb
Our Approach to Sustainability
August 4, 2026
thumb
Celebrating the Wins
January 14, 2026
thumb
Wishing you peace and joy this holiday season!
December 23, 2025