Category: Insights

Let’s face it … the Super Bowl is really about FOOD, not football

If you've ever been to a Super Bowl party, you understand how a big piece of the big appeal of the Big Game comes from the action on the table as much as the action…

Top Ten Retail Trends that Will Change the Way We Shop in 2014

As the U.S. economy continues to improve, it appears that a stronger job market and increased home values finally have consumers spending again. But make no mistake, today’s shopper is not the same over-spending drunken…

Grocery Shoppers Just Want To Have Fun

Just a few months ago, our shopper marketing agency helped Just$ave Foods rebrand their stores to become a more fun and exciting place to shop. The goal was to transform an everyday grocery store into…

The emotional holiday shopper and 4 ways grocery retailers can take advantage

Beyond the seasonal hunt for the perfect present, the average holiday supermarket shopper goes through a remarkable transformation. People who have been shopping on autopilot, buying the same products habitually week-in and week-out suddenly change…