Author: Phillip Atchison

Phillip Atchison Trends

Time to Change Your Baby’s Diaper? The Huggies TweetPee Will Let You Know

Detailed on an official page created by Ogilvy Brazil, the Huggies TweetPee is a small, connected device that attaches to the front of a baby’s diaper and alerts a parent when the baby wets the…
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Phillip Atchison Insights, Trends

New study reveals blogs have a powerful influence in the path to purchase

Does blogging help build brands? Apparently so. The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” Consumers said that blogs rank higher…
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Phillip Atchison Agency, Insights, Inspiration

Our 10 Favorite Ad Agency Excuses

Top 10 Ad Agency Excuses Our server has been acting up. We weren’t sure if you meant COB, EOB, EOD, EOW, or ASAP. Our Traffic Manager is still on her honeymoon. Oh…you meant 5pm YOUR…
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Phillip Atchison Insights

Careful – big brands are watching (and our shopper marketing agency thinks that’s a good thing).

Major consumer brands have been using various neuromarketing techniques for years, but most have been reluctant to talk about that activity. The idea of measuring a consumer’s subconscious preferences has always felt a bit Orwellian,…
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