Author: Phillip Atchison

Phillip Atchison Insights, Trends

A new model for mission based shopping trips and grocery retailers

In recent years, we’ve seen grocery stores do many interesting things to attract customers. We’ve seen them tinker with new formats, emphasize their fresh department and create enticing loyalty programs, such as those tied to gas fill-ups.…
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Phillip Atchison Insights, Inspiration

Be careful this summer as giant wieners take to the roads

Remember the Wienermobile? Those phallic vehicles used by Oscar Mayer to promote and advertise their industrial produced, artificially flavored/colored meat scrap products (otherwise known as “hotdogs”). The first version was created in 1936 by Oscar…
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Phillip Atchison Agency, Insights

Check out this map of the most famous BEER/BOOZE brand from every state

Earlier this week, Leslie, the Fearless Leader of our Charlotte marketing agency,  posted a map of the country’s best known brands by state. Well, in honor of Fourth of July (and its traditional consumption of…
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Phillip Atchison Agency, Trends

Ever tried a beer brewed with oysters? We did, and it was delicious.

Our Charlotte ad agency was in Asheville recently working with a new healthcare client, and after a long (but productive) discovery/strategy session, we stopped by the city’s newest brew pub to sample the goods. It’s…
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