Author: Phillip Atchison

Words of wisdom from the original Mad Man

If the clear expression of good ideas was easy, our Charlotte ad agency would go out of business. Here are some great tips from David Ogilvy on how not to sound like a pretensious, bloviating…

Why you should take a closer look at (and through) Google Glass …

It’s a wearable computer with a head-mounted display (HMD) being developed by Google in the Project Glass research and development project that displays information in a smartphone-like hands-free format that can interact with the Internet…

A Few Shopper Marketing Trends for 2013

At POPAI’s 2013 Marketsmart in January, Jason Dubroy of DDB Canada gave a very insightful presentation into ways shopper marketing evolved in 2012 and what retailers, manufacturers, and their brands can expect in 2013. As…

Are you ready for the first EVER North Carolina Beer Month?

North Carolina Craft beer followers already pour into our state because of its reputation as the South’s premier beer destination, with more breweries than any state south of Pennsylvania (73 and counting). In April, there’s…