Author: Phillip Atchison

Social Media for B2B Marketing

Even though our Charlotte ad agency specializes in shopper marketing, we still have a lot of clients who need strong, impactful B2B campaigns. And if that sounds like an odd combination (shopper marketing + B2B),…

2013 Shopper Marketing Trends to Watch

With 2013 right around the corner (Year of the Snake), it’s a great time to enhance your shopper marketing mix to better connect and inspire with today’s increasingly savvy consumers. Here are four trends birdsong…