Author: Leslie Kraemer

Leslie Kraemer Agency, Inspiration, Trends

A Beautiful Daily Design Exercise

As the creative director of our Charlotte-based shopper marketing agency, I’m always looking for online sources of inspiration, and here’s a good one. Tilman Zitzmann is graphic designer in Germany who took a year off…
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Leslie Kraemer Insights, Trends

Top 5 Packaging Trends for 2013

2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…
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Leslie Kraemer Insights, Trends

What’s the Purpose of “Purpose Marketing?”

The purpose of “purpose marketing?” In a nutshell: to make you feel good about buying a company’s services or products. Purpose marketing (also known as “pro-social marketing,” “advertising for good,” and “conscious capitalism,”) woos consumers…
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Leslie Kraemer Agency

Our Agency Is Celebrating a Decade of Good Creative and Incisive Strategy

It seems like just yesterday we opened our doors and started providing a wide range of clients with impactful, strategy-driven creative. Now, ten years later, birdsong gregory is still going strong. In 2012, we reached…
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Recent Posts

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Our Approach to Sustainability
August 4, 2026
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Celebrating the Wins
January 14, 2026
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Wishing you peace and joy this holiday season!
December 23, 2025