Author: Leslie Kraemer

Leslie Kraemer Insights, Trends

Are You Tapping the Power of the Mobile Shopper?

Laptops have become tablets, and tablets are shrinking to become our phones. And with the surging popularity of digital devices like the Kindle Fire, Samsung’s Note, and the ever smaller iPad Mini, the shopper’s little…
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Leslie Kraemer Agency

Say Hello to our New York transplant with a mean kick!

I’m relatively new to Charlotte (actually, I’m not sure i can still say that – I’ve been living in Charlotte for over a year and a half now, but I still need an excuse for…
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Leslie Kraemer Inspiration

Swedish Fish Are Only The Beginning

Cola snakes, lemon gummy hearts, strange chalky hard candies tasting mainly of salt, bi-color gummies that seem to claim medicinal properties, yogurt-covered candies, squishy fruit gumdrops with strange menthol undertastes.  Recently a couple of members…
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Leslie Kraemer Insights, Trends

Check Out The New Doritos Global Packaging Design

When consumers can connect instantly across international borders on social media, does it make sense, from a shopper marketing standpoint, for brands to keep separate identities in different countries? Doritos doesn’t think so, which is…
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