Author: Leslie Kraemer

Leslie Kraemer Insights, Trends

Intelligent Packaging: the new technology around which CPGs are swarming

Whether you call it “active packaging,” “smart packaging,” “e-packaging,” or “intelligent packaging,” the aisles of your favorite retailer will never be the same. Imagine walking through a store aisle while various packages flash, display moving…
Continue Reading
Leslie Kraemer Agency, Inspiration, Trends

Say Hello to Sugru – the (Super Glue, Flubber, Duct Tape?) of the Future

Got a gadget that needs fixed, a handle that's rubbing you the wrong way, or just an urge to play with the adult equivalent of Play-doh? Get yourself some Sugru ($10-$20). Sugru is derived from…
Continue Reading
Leslie Kraemer Agency

International branding expert Martin Lindstrom stops by our Charlotte ad agency for a chat

We were very excited to spend some time with Martin Lindstrom recently discussing a potential new engagment for a regional retailer. Martin is providing his retail and branding expertise and experience to the client, and,…
Continue Reading
Leslie Kraemer Agency, Insights

Any Charlotte Ad Agencies Headed to the 2013 HOW Design Conference?

You don’t have to be a boutique shopper marketing agency like birdsong gregory to understand the marketing power of well-designed packaging. Not only does packaging have a longer shelf life (pun intended) than an advertising…
Continue Reading

Recent Posts

thumb
Content Worth Paying Attention To
August 31, 2026
thumb
Our Approach to Sustainability
August 4, 2026
thumb
Paper Matters: Making Captivating Content Work Harder
August 1, 2026