Author: Leslie Kraemer

Leslie Kraemer Agency

Are there ethics in advertising? It depends on the agency.

If you work in advertising, you spend a lot of their time dealing with ethical choices, and those choices are almost never black and white. They’re subtle shades of grey that sometimes require an advanced…
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Leslie Kraemer Insights, Trends

“In most of the retail universe, price is the most powerful motivator.”

Here’s a reprint of a very insightful short article that ran in the New Yorker last week about the plight of J.C. Penney and the challenges the current C.E.O. faces: In January of 2012, Ron…
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Leslie Kraemer Inspiration, Trends

Greek Yogurt Goes Great With Anything. Especially Gin.

You know Greek yogurt is having its moment when an artisan in Brooklyn is making it from an old family recipe, big city mixologists are using it in a cocktail, and famous chefs are pairing…
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Leslie Kraemer Insights, Trends

Are You Tapping the Power of the Mobile Shopper?

Laptops have become tablets, and tablets are shrinking to become our phones. And with the surging popularity of digital devices like the Kindle Fire, Samsung’s Note, and the ever smaller iPad Mini, the shopper’s little…
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Recent Posts

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Our Approach to Sustainability
August 4, 2026
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Celebrating the Wins
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Wishing you peace and joy this holiday season!
December 23, 2025