I’m relatively new to Charlotte (actually, I’m not sure i can still say that – I’ve been living in Charlotte for over a year and a half now, but I still need an excuse for…
Cola snakes, lemon gummy hearts, strange chalky hard candies tasting mainly of salt, bi-color gummies that seem to claim medicinal properties, yogurt-covered candies, squishy fruit gumdrops with strange menthol undertastes. Recently a couple of members…
When consumers can connect instantly across international borders on social media, does it make sense, from a shopper marketing standpoint, for brands to keep separate identities in different countries? Doritos doesn’t think so, which is…
Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…
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