Leslie Kraemer, Author at birdsong gregory

Swedish Fish Are Only The Beginning

Cola snakes, lemon gummy hearts, strange chalky hard candies tasting mainly of salt, bi-color gummies that seem to claim medicinal properties, yogurt-covered candies, squishy fruit gumdrops with strange menthol undertastes. Recently a couple of members…

Leslie Kraemer Insights, Trends

Check Out The New Doritos Global Packaging Design

When consumers can connect instantly across international borders on social media, does it make sense, from a shopper marketing standpoint, for brands to keep separate identities in different countries? Doritos doesn’t think so, which is…

Leslie Kraemer Insights, Trends

Using Über-Thin Models May Be Hurting Your Brand

Forget the size zero supermodels – bigger girls can mean bigger profits say researchers. A new study from Warwick Business School has found that when consumers are blatantly exposed to idealised images of thin, beautiful…

Leslie Kraemer Agency, Inspiration, Trends

A Beautiful Daily Design Exercise

As the creative director of our Charlotte-based shopper marketing agency, I’m always looking for online sources of inspiration, and here’s a good one. Tilman Zitzmann is graphic designer in Germany who took a year off…

Author: Leslie Kraemer

Swedish Fish Are Only The Beginning

Check Out The New Doritos Global Packaging Design

Using Über-Thin Models May Be Hurting Your Brand

A Beautiful Daily Design Exercise

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