Author: Leslie Kraemer

Leslie Kraemer Trends

The Role of Social Media in a B2B Marketing Campaign

While fun creative social media campaigns in the B2C space always seem to get a lot of attention (and win a lot of awards), it turns out that a large number of B2B companies are…
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Leslie Kraemer Trends

Social Shopping: the Continuous Evolution of Online Shopper Marketing

In 2012 we saw social media and ecommerce evolve together in many unique ways, and at birdsong gregory, our shopper marketing agency expects that to increase in 2013. Consider how a site like Fancy lets…
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Leslie Kraemer Trends

In 2013, Content is King for Brands and Businesses

These days, nearly everyone knows how to click past or block banner ads and pop-ups. Meantime, consumers are spending more time online, especially on social-media sites. As a result, these two trends are dramatically changing…
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Leslie Kraemer Agency

Our 2013 Charlotte Social Media Contest

We’re in the process of throwing ideas against the wall for our 2013 Charlotte social media contest, and one of the prime contenders is a city slogan contest. In starting to think about rules, prizes,…
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