Author: Leslie Kraemer

Leslie Kraemer Uncategorized

The History of Advertising

Have you always wanted to know the difference between a pictogram and an ideogram? Or where America’s first advertising agency opened its doors? (FYI: it was Philadelphia in 1841). Then check out www.designhistory.org. This wonderfully illustrated site begins…
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Leslie Kraemer Agency

A Big Night For Charlotte Advertising Agencies

  Tonight the men and women of Charlotte's creative class (thank you Richard Florida) will gather for drinks, hors d'ouevres, and mutual recognition of 2012's best locally produced marketing, advertising, and branding work. At birdsong…
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Leslie Kraemer Inspiration

The Progenitor of Postmodern Design

The term “postmodernism” was first coined to describe architectural designs that amplify and distort established code. It was originally a reaction to modernism – a cultural movement which had become increasingly rigid and inflexible, and…
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Leslie Kraemer Insights, Trends

Positive Valentines Day Spending Trends Continue in 2013

Americans will profess their love this Valentine's Day by digging deeper into their wallets than ever before, new research shows. The National Retail Federation (NRF) reports that total spending this Valentine's Day is expected to…
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