Author: Leslie Kraemer

Leslie Kraemer Agency

Monkeys, elephants, and cows! Oh my!!

I’m headed over to our talented friends at the The Groundcrew Recording Studios to lay down audio tracks for some fun in-store touchpoints that are part of an integrated October rebrand for a big Carolina retailer.…
Continue Reading
Leslie Kraemer Insights, Inspiration

When You Think Outside the Box, You Don’t Hit Your Head

Although the advertising industry no longer mirrors the world of Mad Men and Don Draper, there are still a number of perks. Sometimes those perks include ‘Summer Fridays’ and fancy client lunches, and sometimes it’s…
Continue Reading
Leslie Kraemer Inspiration, Trends

A map of the most famous brand from every state

Bank of America is North Carolina. Denny’s is South Carolina. AOL is Virginia. Apple is California. Here’s a map of the U.S. by each state’s most famous company by where the company was founded. Choosing…
Continue Reading
Leslie Kraemer Insights

Small regional grocery store chain has big aspirations for a mobile shopping app

If you spend time working in the retail grocery industry or listening to digital strategists at shopper marketing agencies, you’ll hear a lot about the penetration of mobile devices and the transformative power of mobile…
Continue Reading

Recent Posts

thumb
Content Worth Paying Attention To
August 31, 2026
thumb
Our Approach to Sustainability
August 4, 2026
thumb
Paper Matters: Making Captivating Content Work Harder
August 1, 2026