Author: Leslie Kraemer

Leslie Kraemer Agency

International branding expert Martin Lindstrom stops by our Charlotte ad agency for a chat

We were very excited to spend some time with Martin Lindstrom recently discussing a potential new engagment for a regional retailer. Martin is providing his retail and branding expertise and experience to the client, and,…
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Leslie Kraemer Agency, Insights

Any Charlotte Ad Agencies Headed to the 2013 HOW Design Conference?

You don’t have to be a boutique shopper marketing agency like birdsong gregory to understand the marketing power of well-designed packaging. Not only does packaging have a longer shelf life (pun intended) than an advertising…
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Leslie Kraemer Agency, Inspiration

There are Dragons Flying around our Charlotte Marketing Agency

I don’t know about you, but the buzz around birdsong gregory yesterday was all about the season premiere of Game Of Thrones. The show was pretty good. But these ads that HBO did in the…
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Leslie Kraemer Agency

Are there ethics in advertising? It depends on the agency.

If you work in advertising, you spend a lot of their time dealing with ethical choices, and those choices are almost never black and white. They’re subtle shades of grey that sometimes require an advanced…
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