Author: Leslie Kraemer

Leslie Kraemer Insights, Trends

Turns out money CAN buy happiness (but only if we spend it the right way).

In their new book Happy Money: the Science of Smarter Spending, behavioral economists Elizabeth Dunn and Michael Norton draw on years of quant/qual research to explain how we can transform cash into contentment – but only if…
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Leslie Kraemer Insights, Trends

The top 5 logo redesigns in the last year

There are many reasons why a multinational company or brand would redesign its logo. Some are compulsory, such as when there’s a corporate merger or when a company expands its business activities. In such cases,…
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Leslie Kraemer Inspiration, Trends

Up In Arms (and Knuckles) about a Trademark

Having lived in Manhattan for six years, I ‘heart’ NY. I really do, plus I shamelessly own the t-shirt. You all know which one I’m talking about. The iconic white tshirt designed by Milton Glaser and…
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Leslie Kraemer Inspiration, Trends

The Paintings of 17th Century Dutch Masters – Now Available On Toilet Paper?

From the Smithsonian to the Metropolitan Museum of Art, more museums are now making their collections available online, but the recently renovated Rijksmuseum over in sunny (not) Amsterdam has shifted the paradigm a bit by…
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