Category: Trends

Phillip Atchison Trends

Marketing to Baby Boomers

An American turns 50 every seven seconds. There are 76 million of Americans age 50+ out there right now. Trillions of dollars of spending power is in their hands. So what’s new when we’ve been…
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Phillip Atchison Inspiration, Trends

Real men don’t wear leggings or tights. But they do wear meggings and mantyhose.

Our Charlotte marketing agency has recently been doing a ton of insight gathering and strategizing around the legwear category in ladies apparel. Especially the upwardly trending leggings and tights segments. The hosiery department is no…
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Leslie Kraemer Insights, Trends

Positive Valentines Day Spending Trends Continue in 2013

Americans will profess their love this Valentine's Day by digging deeper into their wallets than ever before, new research shows. The National Retail Federation (NRF) reports that total spending this Valentine's Day is expected to…
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Leslie Kraemer Trends

The Role of Social Media in a B2B Marketing Campaign

While fun creative social media campaigns in the B2C space always seem to get a lot of attention (and win a lot of awards), it turns out that a large number of B2B companies are…
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