Author: Phillip Atchison

Phillip Atchison Inspiration

The Art of Good Packaging Design

As Charlotte marketing agencies get ready to participate in our local AIGA’s second annual Beer & Branding contest, I am reminded of my all-time favorite beer branding – and the brilliant artist behind it. You have to go…
Continue Reading
Phillip Atchison Agency

Charlotte Marketing Agencies Get To Test Their Packaging Design Skills. And Drink Beer.

For a lot of craft brands, innovative packaging becomes the default marketing strategy – especially when marketing budgets are tight. And in the world of craft brewery, uniqueness is inherent to the category, which means excellent packaging…
Continue Reading
Phillip Atchison Insights

Does Generation X Suffer From Middle Child Syndrome?

Beginning in the 20th century (and maybe before), generational identities became a very effective way to divide people up in order to better sell us things. As a member of Generation X, however, I have a gripe with the…
Continue Reading
Phillip Atchison Agency, Insights

Digital Annual Reports: 5 Things to Consider

If you still think of a company’s annual report as a stodgy regulatory requirement that wraps a 10K in between a few pages of color photography and predictable headlines, you need to think again. With its…
Continue Reading

Recent Posts

thumb
Content Worth Paying Attention To
August 31, 2026
thumb
Our Approach to Sustainability
August 4, 2026
thumb
Paper Matters: Making Captivating Content Work Harder
August 1, 2026