Author: Phillip Atchison

Phillip Atchison Agency

Charlotte Marketing Agencies Get To Test Their Packaging Design Skills. And Drink Beer.

For a lot of craft brands, innovative packaging becomes the default marketing strategy – especially when marketing budgets are tight. And in the world of craft brewery, uniqueness is inherent to the category, which means excellent packaging…
Continue Reading
Phillip Atchison Insights

Does Generation X Suffer From Middle Child Syndrome?

Beginning in the 20th century (and maybe before), generational identities became a very effective way to divide people up in order to better sell us things. As a member of Generation X, however, I have a gripe with the…
Continue Reading
Phillip Atchison Agency, Insights

Digital Annual Reports: 5 Things to Consider

If you still think of a company’s annual report as a stodgy regulatory requirement that wraps a 10K in between a few pages of color photography and predictable headlines, you need to think again. With its…
Continue Reading
charlotte nc ad agency
Phillip Atchison Trends

Accenture’s 2015 Design and Innovation Trends Forecast

If you haven’t already, take 15 minutes to read through the 2015 Annual Trends Report from Fjord (Accenture Interactive’s design and innovation practice group). This incisive document highlights the impact of digital on the real world and…
Continue Reading

Recent Posts

thumb
Our Approach to Sustainability
August 4, 2026
thumb
Celebrating the Wins
January 14, 2026
thumb
Wishing you peace and joy this holiday season!
December 23, 2025