Author: Phillip Atchison

charlotte marketing agency
Phillip Atchison Trends

More Shoppers Than Ever Despise Going To The Grocery Store

The annual American Customer Satisfaction Index (ACSI) examines the implications of new customer satisfaction benchmarks for traditional and online retailers, including office suppliers, home improvement chains, and clothing, electronics, and book sellers. The report also covers…
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marketing retail trends
Phillip Atchison Trends

Finally, A Button That Actually DOES Something.

Few marketing gimmicks have had the kind of break-out success as the Staples “Easy Button.” It was originally intended to be a fictitious button in a television ad campaign that ran back in the early aughts. But people liked it,…
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corporate identity development
Phillip Atchison Inspiration

Check Out This Gorgeous Corporate Identity

Of course, branding goes way beyond just a logo or graphic element. It spans the entire continuum of customer contact – from the tone of voice with you which you answer the phone to product…
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marketing agency charlotte nc
Phillip Atchison Inspiration

A DIY Chocolate Christmas Tree That’s Too Beautiful to Eat (Almost)

The French might be best known for the traditional Christmas dessert of bûche de Noël, but they consume more chocolate at Christmas (not Easter, like Americans) than any other time of year, and serious chocolatiers are constantly looking…
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