Author: Phillip Atchison

charlotte nc ad agency
Phillip Atchison Trends

Accenture’s 2015 Design and Innovation Trends Forecast

If you haven’t already, take 15 minutes to read through the 2015 Annual Trends Report from Fjord (Accenture Interactive’s design and innovation practice group). This incisive document highlights the impact of digital on the real world and…
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charlotte nc marketing agency
Phillip Atchison Trends

Smartwatches and 3 Shopper Marketing Opportunities

Wearable tech and smartwatches have been around for a while, but with the much ballyhooed release of the Apple Watch, we now find ourselves on the cusp of a new smartwatch era that will force brands and…
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Phillip Atchison Trends

Is There a New Ice Bucket Challenge In Town?

There may well be a successor to the viral phenomenon that was 2014’s Ice Bucket Challenge, but it’s not as cold and even more intimate. Dubbed “The Twizzler Challenge,” this social media campaign involves two people…
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Phillip Atchison Insights

Timberland Uses Shopper Insights to Launch a Big Brand Reboot

Timberland, the outdoor brand best known for its sturdy tan nubuck boots enveloping the the feet of hip hop icons, is in the midst of a hugely successful turnaround after years of lackluster sales. Timberland’s revenue was basically flat…
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