Author: Phillip Atchison

our charlotte marketing agency likes publix
Phillip Atchison Insights

Publix Brings An Employee-First Culture To The Carolinas

As the Great Grocer War heats up here in the Carolinas, it remains to be seen whether Publix’s “people-first” culture will provide an advantage on the battlefield, but in an industry with razor thing margins, this Lakeland, FL…
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Phillip Atchison Agency, Insights

10 Proposal Writing Tips our Charlotte Marketing Agency Lives By

When the opportunity for new business comes through the door, you need a proven way to create a proposal that sets your agency apart and captures the great things you have to offer. Here are ten…
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Phillip Atchison Trends

International Dairy-Deli-Bakery Association’s 2015 Trends Report

If you haven’t yet purchased the 24-page trends report that the International Dairy-Deli-Bakery Association (IDBA) puts out every year, it’s well worth the $99 (or $399 for non-members). The What’s in Store 2015 details consumer and industry trends affecting…
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our marketing agency charlotte thinks baby boomers will continue to enjoy yard work and outdoor power equipment
Phillip Atchison Trends

Baby Boomers and the Downsizing Myth

The Gen Xers at our Charlotte marketing agency have been doing some extensive secondary research on the spending patterns of Baby Boomers, and the results really challenge some assumptions we have held. Not all Boomers…
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