Author: Phillip Atchison

marketing agency charlotte
Phillip Atchison Trends

Is It Smart To Close On The Busiest Shopping Day Of The Year?

REI, the Seattle-based outdoor recreation and sporting goods behemoth, recently announced that it is going to close for Black Friday (not a typo) and pay its 12,000 employees to go out and enjoy the great…
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Phillip Atchison Agency

The Most Incredible Kitchen Showroom in The World

Or at least in Atlanta. Our Charlotte marketing agency recently had the opportunity to do a series of marketplace audits for the kitchen remodel purchase journey, and to see how things are done on the…
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Phillip Atchison Trends

The Family Tree of Bourbon Brands

Get ready to pay more for your bourbon whiskey. Or do without it. Because of the recent spike in popularity of this quintessentially American brown spirit, distillers, who generally need to age even the cheapest…
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Phillip Atchison Insights

The Influence of Branding on Business-to-Business Decision Making

It’s a common misperception among both B2B companies and Charlotte marketing agencies that building strong brand awareness and loyalty is somehow less important than for consumer brands. Studies show that many business-to-business CEOs view marketing as the…
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