Author: Phillip Atchison

Phillip Atchison Agency

The Most Incredible Kitchen Showroom in The World

Or at least in Atlanta. Our Charlotte marketing agency recently had the opportunity to do a series of marketplace audits for the kitchen remodel purchase journey, and to see how things are done on the…
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Phillip Atchison Trends

The Family Tree of Bourbon Brands

Get ready to pay more for your bourbon whiskey. Or do without it. Because of the recent spike in popularity of this quintessentially American brown spirit, distillers, who generally need to age even the cheapest…
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Phillip Atchison Insights

The Influence of Branding on Business-to-Business Decision Making

It’s a common misperception among both B2B companies and Charlotte marketing agencies that building strong brand awareness and loyalty is somehow less important than for consumer brands. Studies show that many business-to-business CEOs view marketing as the…
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Phillip Atchison Inspiration

The Art of Good Packaging Design

As Charlotte marketing agencies get ready to participate in our local AIGA’s second annual Beer & Branding contest, I am reminded of my all-time favorite beer branding – and the brilliant artist behind it. You have to go…
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