Author: Phillip Atchison

charlotte branding agency

McDonald’s Beloved Brand Isn’t Made In a Kitchen.

Just like Pepsi vs. Coke or Ford vs. GM, the battle between McDonald’s (NYSE: MCD) and Burger King represents one of the most closely-studied business rivalries in American history. For more than 60 years, McDonald’s has been the trailblazer…
marketing agency charlotte

Moonshine Packaging That Really … Shines.

Early this year, a young startup distiller called Stillhouse Spirits launched line of corn whiskeys that packs a punch before you even take the first sip. The Stillhouse Original Moonshine package is an angular red lacquered can with…
charlotte marketing agency

Finally, a Candidate All Americans Can Support.

. It’s election season in North Carolina (again), and in a state that may very well determine which party controls both the White House and the Senate,  politicians and their supporters are spending a lot of…
charlotte marketing agency

More Shoppers Than Ever Despise Going To The Grocery Store

The annual American Customer Satisfaction Index (ACSI) examines the implications of new customer satisfaction benchmarks for traditional and online retailers, including office suppliers, home improvement chains, and clothing, electronics, and book sellers. The report also covers…