Author: Leslie Kraemer

Top 5 Packaging Trends for 2013

2012 was a good year for the global packaging industry. Emerging markets in Asia and Latin America led to a strong resurgence after the global recession, and it is projected that packaging will be an…

What’s the Purpose of “Purpose Marketing?”

The purpose of “purpose marketing?” In a nutshell: to make you feel good about buying a company’s services or products. Purpose marketing (also known as “pro-social marketing,” “advertising for good,” and “conscious capitalism,”) woos consumers…

Our Agency Is Celebrating a Decade of Good Creative and Incisive Strategy

It seems like just yesterday we opened our doors and started providing a wide range of clients with impactful, strategy-driven creative. Now, ten years later, birdsong gregory is still going strong. In 2012, we reached…

The designer behind the red hair

Let me introduce myself. You might know me as BadManners or J-man, but if we’re strangers, you can call me Jessica+. I’m a designer here at birdsong gregory with a love for smart design, refined…