Author: Leslie Kraemer

Leslie Kraemer Insights, Trends

IKEA blurs the line between its print catalog and its customers’ smart phones

In 2013, Ikea jumped into the world of augmented retail reality, when it released a companion app to go with its catalog — giving Swedish furniture fans access to bonus digital content related to products shown on…
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Leslie Kraemer Inspiration, Trends

Check out Google’s newly upfitted Amsterdam office …

Google’s offices, though always Google-esque, tend to draw inspiration from their location. The original Google campus in Mountain View, for example is sprawling and sunny, resembling something like an alternate-universe Stanford (the alma mater of Brin…
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Leslie Kraemer Agency

birdsong gregory headed to Boca to compete for a NATIONAL American Advertising Award

Boca Raton, that is. Swimming pools, movie stars, and a bunch of heavy hitters from the North American advertising community gathered down in sunny Palm Beach County for the American Advertising Federation’s National Conference on Advertising.…
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Leslie Kraemer Agency, Insights

Charlotte ad agencies, capitalized billings, and confusion.

Our Charlotte marketing agency regularly submits our annual billings to the Charlotte Business Journal for inclusion in their annual Book of Lists under the “Largest 25 Charlotte Advertising Agencies” category. Even though birdsong gregory is a smaller, more…
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