Author: Leslie Kraemer

Leslie Kraemer Insights

What happens to shopping malls when shoppers stop coming?

Exactly what you expect.  Places that were once filled with bright storefronts, music, loud shoppers and bubbling fountains become transformed into eerily empty halls that suffer from years of neglect and vandalism. We’ve seen it happen…
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Leslie Kraemer Trends

If you work at a Charlotte marketing agency, check out this “Super Desk”

The benefits and downsides of common work spaces have been in the agency world for decades. But no one can deny the  factor of The Barbarian Group’s newly designed offices—and the amazing, undulating “superdesk” that snakes through…
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Leslie Kraemer Trends

World Cup Jerseys get a Reddit Redesign

Football (or as it’s more commonly known in the US), has a rapidly growing fan base. Some say its popularity will soon surpass America’s “national pastime”, and in my opinion, rightfully so. We are just…
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Leslie Kraemer Inspiration

30 business cards that take a traditional (yawn) touchpoint to a new level

The origins of the first business card are a tad opaque, but I like to think it goes all the way back to the Stone Age, when a caveman handed another a rock with his name carved into…
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