IKEA blurs the line between its print catalog and its customers’ smart phones

In 2013, Ikea jumped into the world of augmented retail reality, when it released a companion app to go with its catalog — giving Swedish furniture fans access to bonus digital content related to products shown on its pages. A new version of that app is now available, and with it comes some really cool new functionality.

Thanks to proprietary image-recognition technology that's synced with the IKEA product database, the app loads digital content that is localized and up-to-date, which extends the catalog's shelf life from just a couple of weeks to an entire year.

Users can now see what certain pieces of furniture (or at least a digital version of said furniture) will look like in a given room. For the feature to work, users simply need to scan one of the 90 AR-enabled product pages with the app, and toss the catalog on the floor where they want to see the digital version of the product appear. Then, the app superimposes a 3D model of that bit of decor on your mobile device's screen, allowing users to assure their would-be furniture will maintain perfect feng shui without having to actually move stuff around. As retail branding and shopper marketing specialists, our Charlotte marketing agency has had a lot of fun both playing around with the IKEA app as well as envisioning the possibilities for other retailers.



Cheers to 21 years!

Oops we did it again.

What's your problem?


715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]