Author: Leslie Kraemer

Leslie Kraemer Inspiration, Trends

Iconic American hardware manufacturer brand gets new look and feel

The US power tool brand Black & Decker unveiled a dramatic new look a few days ago, and the opinions among our designers and art directors span an ambivalent spectrum. Some members of our Charlotte…
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Leslie Kraemer Agency

Charlotte Ad Agencies, Capitalized Billings, and Confusion

Our Charlotte ad agency regularly submits our annual billings to the Charlotte Business Journal for inclusion in their annual Book of Lists under the “Largest 25 Charlotte advertising agencies” category. Even though birdsong gregory is…
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Leslie Kraemer Inspiration

Get back here, sister …

Our Charlotte marketing agency stumbled across these ad agency parodies of pulp novels on esteemed designer Chip Kidd's site, and wanted to share them with the rest of the Charlotte ad agency community. charlotte ad…
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Leslie Kraemer Insights, Trends

Top Ten Retail Trends that Will Change the Way We Shop in 2014

As the U.S. economy continues to improve, it appears that a stronger job market and increased home values finally have consumers spending again. But make no mistake, today’s shopper is not the same over-spending drunken…
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