Check out Google’s newly upfitted Amsterdam office …
Google’s offices, though always Google-esque, tend to draw inspiration from their location. The original Google campus in Mountain View, for example is sprawling and sunny, resembling something like an alternate-universe Stanford (the alma mater of Brin and Paige). The New York offices, on the other hand, located out on the far West Side of Manhattan, feel more industrial and loft-like.
So when it came time to fold their Amsterdam offices into the chameleonic sensibilities of Google, the company tapped Dutch firm D/DOCK to transform the space into a fun and funky new office for the tech giant.
Featuring a mix of Google’s in-house style and Dutch design cues, the design is identifiably Dutch — showcasing Holland’s quirky playfulness that transforms the basics into something fun. There’s lots of brick and graffiti, which are a nod to the company’s origins in a garage (though the actual Google garage is more suburban and less cool).
And of course, just like a fair number of Charlotte ad agencies, there are traditional trappings of creative environments, i.e., a foosball table.
The reception desk resembles a carrier bicycle, complete with space for cargo. Google’s on-sight restaurant, which can seat up to 80 people, has some Delft Blue graphics. There are even ceiling panels shaped like Stroopwafels (two thin waffles with a caramel-like syrup sandwiched between them), and gingerbread wall covering.
Another quirky part of the office is the 1960s caravan (known as a “mobile home” to most Americans – and a “trailer” to us Southerners) that looks like it is in the middle of a camp site. This serves as an unconventional but comfortable room complete with cushions and vintage furniture.
Here’s what D/DOCK managing director Coen van Dijck had to say about the project in a press release:
“It is a place that makes the employee perform better by offering a work environment that meets their needs. Happiness, comfort, flexibility, relaxation, well balanced nutrition, exercise, daylight, fresh air and visual stimulation are some of the fundamentals that make this office a healthy one.”