Author: Leslie Kraemer

Movies need designers too

Working in the world of Charlotte ad agencies for the entirety of my career, sometimes I forget about the other worlds in which designers work. So when I stumbled upon this interview with Annie Atkins,…

Social Media Thanks Moms

We live in a society of social media. It’s how we get our news and entertainment. It’s how we stay in touch with friends and family. And it’s become a part of our career progression…

Art for Good

As a resident of Charlotte’s “Final Frontier” of development, my heart aches as I watch the deforestation taking place around me. While I hate to see the destruction of the beautiful forests, I really hate…

The World Cup offers big marketing opportunities – with even bigger challenges

Let’s face it. When it comes to global marketing opportunities, the World Cup makes the Super Bowl look like a high school football playoff game. This year, 108 million people watched the Super Bowl. During…